The social bookmarking site Reddit has announced its latest traffic numbers and they could not be more impressive; the website, once a peer of Digg and others, has surpassed the competition with one billion monthly pageviews.
Percentage-wise, that is an incredibly 20% leap from just last month’s traffic as well as a 300% leap versus this same time period one year ago. Looking over the numbers released from the site’s parent company, Conde Nast, what is as impressive as the numbers themselves are the relatively few unique visitors that made this traffic possible: 13.75 unique visitors who accounted for 68.11 million overall visits this past month.
While those numbers may seem small compared to the pageviews themselves, understand that each of those visitors on average checked out approximately 15 unique pages per visit and stayed on the website for slightly over 15 minutes at a time.
More people spending a fair amount of time consuming your content is all that all self-respecting website can ask for and Reddit has accomplished this in spades. Growth-wise, it is undeniable that the site is holding up a breakneck pace that is only accelerating: 250 million page views by this time last year, 429 million between June 14th and July 14th of 2010 alone, followed by 829 million views last month. More about Flic Social Media
Much of the website’s growth can clearly be attributed though to its main competitor Digg’s design missteps, which led to a massive shedding of users. Reddit apparently has been able to absorb those discontented content consumers and used them to push even further ahead of the nearest competition.
Sequoia Capital-Funded Hearsay Launches Social Media Platform For Franchise-Based Companies
Seeking to assist corporations which operate via franchise branches (i.e Starbucks) in managing the social media needs for both the main brand as well as their various local shops, web developer Hearsay is launching a new social media management platform to address that specific issue.
Hearsay Social, as the new tool is dubbed, is a dashboard system which allows both the national brand and the local branches to manage their own specific Twitter, Facebook, and LinkedIn needs as well as collaborate more efficiently with one another.
In addition to branch/brand promotion, the tool will incorporate SaaS functions such as content management, workflow, analytics, and compliance as well. Local branches can now easily check out suggested post content, promotions, etc. while also be able to verify if their posted content is in compliance with the company’s own policies.
While there are other business-oriented social media tools on the market, Hearsay has carved out its own niche by targeting corporations whose existence lies solely in franchising. Attempting to coordinate the efforts of so many individual stores/locations can be daunting for any business entity, however Hearsay Social now allows for quick, streamlined communication amongst many disparate areas.
In addition to the software launch, Hearsay is also announcing a new, $3 million dollar investment from venture capital fund Sequoia Capital in conjunction with individual investors Steve Chen, Michael Abbot, Aaron Sittig, and Dave Morin.
